Digital Marketing

Getting Started With SEO

Misty Back

August 18, 2022

Misty Back

August 18, 2022

Search engine optimization (SEO) is a long game, and you'll need to be patient for the best results. But don't worry, it really does pay off in the end!

SEO can also help to improve a website's ranking in search engine results pages (SERPs), which can lead to even more web traffic and, ultimately, more sales. The goal is to be listed first on the SERP, but most of us would be happy with making it to page one. Finally, good SEO practices can help to improve a website's authority and credibility with search engines, which can result in even better rankings because your website is deemed a trusted source of information.

The world of SEO may seem like something only specialists could understand but that couldn’t be further from the truth. However, with the seemingly endless resources online how do you get started? That’s what we will discuss here. By the end of this post, we hope that you are confident enough to develop your SEO strategy and put it into action.

Keyword research is key

If you want your website to rank highly in search engine results, you need to make sure you're doing your keyword research properly. Keyword research is the process of finding the right keywords to target for your website or blog, and it's an essential part of any good SEO strategy. There are a number of different methods you can use for keyword research, but one of the most effective is using Google Keyword Planner. This tool allows you to see how much traffic certain keywords are getting, and it also gives you suggestions for other related keywords that you can target. Another great way to do keyword research is by using Google Trends. This tool lets you see what people are searching for online, interest in that subject over time, interest by region, related topics, and related searches. If you're serious about ranking highly in search engine results, then make sure you're doing your keyword research properly.

I have keywords, but where do they go?

Page title

If you're looking to optimize your website for search engines, one of the first things you need to focus on is your page title. The title is one of the most important elements on your page, and it's also one of the first things that search engines look at when they're indexing your site. That's why it's so important to include keywords in your title - by doing so, you increase the chances that your page will be ranked highly for those keywords. Of course, you don't want to stuff your title with too many keywords, as this can actually harm your ranking. But including a few relevant keywords can help you attract more traffic from search engines. Choose your page title carefully and include a few important keywords for the best results.

URL

If you're looking to optimize your website for search engines, one of the first places you should start is by incorporating relevant keywords into your URL. In addition to helping your ranking online, it can make your site more memorable and easier to search for. For example, if you're a travel blogger, you might include keywords like "travel" or "adventure" in your URL. Search engines need to be able to easily understand what your website is about, so including keywords in your URL is a practical way to improve your site's SEO.

Meta description

One of the most important things you can do when optimizing your website for search engines is to include keywords in your meta descriptions. Meta descriptions are the brief summaries that appear below your website's title in the search results, and they give users an idea of what your website is about. You can see our meta description in the image below. By including relevant keywords, you can help ensure that your site appears higher in the search results and attract more clicks. However, it's important to strike a balance between keyword density and readability, as overly dense descriptions can be off-putting to users. With a little experimentation, you should be able to find the perfect mix of keywords and descriptions to attract new visitors to your site.

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H1 text

When it comes to SEO, one of the most important elements on your website is your H1 text. This is the text that appears in the header of your page, and it's what tells search engines what your page is about. As such, it's important to use keywords in your H1 text. Don’t forget about your H2 and H3 headings either, though. Those are the subheadings used on your website. But how do you know which keywords to use? And how can you make sure you're using them effectively?

Here are a few tips:

  • First, consider what keywords you want to target. Make a list of the most important ones.
  • Next, look at your website's content. Is there a way to work those keywords into your H1 text? If not, don't force it - but if you can, go for it.
  • Finally, keep an eye on your analytics. See how people are finding your website and what they're searching for. This can help you fine-tune your keyword strategy over time.

Following these tips should help you get the most out of your H1 text - and give you a boost in the search engine rankings.

Page content

If you're running a website, it's important to make sure that your content is keyword rich. What this means is that you should include relevant keywords in your text in order to help improve your site's ranking in search engines. This can be a bit of a tricky balancing act, however, as you don't want to stuff your text with keywords so much that it becomes difficult and annoying to read. A good rule of thumb is to aim for a keyword density of around 1-2%. This means that if your text is 100 words long, you should aim to use the keyword around 2-4 times. Obviously, this will vary depending on the length of the text and the specific keyword, but it's a good starting point. By including keywords in your content, you can help ensure that your site is more visible to potential visitors, which can ultimately lead to more traffic and success. Remember to write for the reader and not for Google, though.

Building backlinks

Backlinks are links from one website to a page on another website and they are important for a few reasons. First, they help search engines understand what your website is about. If you have a lot of links from other websites that are related to your content, Google will assume that your site is authoritative on that topic. This can help you rank higher in search engine results pages for relevant terms.

Second, backlinks are a signal to Google and other search engines that people are finding your content valuable and worth linking to. This can help you rank higher in search engine results pages over time, as long as you continue to produce high-quality content.

Finally, backlinks are a valuable source of traffic for your website. When people click on the link from another website to yours, they may stay on your site for a while and even convert into customers.

However, not all backlinks are going to be beneficial. Quality is important when it comes to the source of your backlink. A backlink from The Wall Street Journal is going to be worth a lot more than a backlink from a random guy who just wrote his first blog post.

Watch what happens next

One of the most important aspects of SEO is tracking your progress. By tracking your progress, you can determine what is working and what is not working and make the necessary changes to improve your ranking.

There are a number of different ways to track your SEO progress. One way is to use a tool like Google Analytics. Google Analytics can help you track how many people are visiting your website, where they are coming from, and what pages they are visiting.

Another way to track your SEO progress is to check your rank. You can use a tool like Google Search Console to check your rank. Google Search Console can help you track how many people are searching for your website, what keywords they are using, and how your website ranks for those keywords.

You won’t be ranking number one on Google overnight. SEO takes time and consistent effort. Update your content regularly and create new content even more often and Google will reward you.

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