Interactive

Beginners Guide to Pay Per Click (PPC) Campaigns

Misty Back

September 23, 2021

Misty Back

September 23, 2021

Running a PPC campaign is no easy feat, but there are ways to make it easier. We can help you get started and soon you will be running your own successful PPC campaign. Tips include setting up your campaign and common mistakes we want to help you avoid.

What Is Pay Per Click (PPC) Advertising?

PPC advertising is a form of internet marketing that uses search engines to deliver ads and get your business in front of potential customers. The business only pays when someone clicks on their ad. The amount they pay is determined by how much they bid, which can also vary depending on what type of campaign it is. Generally speaking, though, PPC campaigns are more expensive than typical organic search results because there's significantly less competition in this area compared with Search Engine Optimization (SEO). However, it can be done with any budget.

Why Should You Run A PPC Ad Campaign?

Running a PPC ad campaign is an excellent way to promote your business and generate leads. It can be costly, but it's worth the investment if you're trying to grow your customer base.

If you've been on the fence about running a PPC campaign for your company, here are some reasons why you should:

  • You'll be able to target potential customers with precision and relevance.
  • You'll spend less time marketing because ads will reach people who are already looking for what you offer.
  • Your ROI (Return on Investment) will likely increase because of increased conversions from qualified leads.

Paid advertising is targeted and measurable – so you know exactly who your target audience is and where to find them. You're able to track every detail about each user coming from each channel onto your website within Google Analytics for free! With organic traffic, however, you have very little information.

How to Setup Your PPC Campaign

Does your PPC campaign feel like it's running off the rails? There are a lot of moving parts and you're not sure where to start. Here are some things to consider when creating a budget for your PPC campaign:

  1. Estimate how much you want to spend on advertising each month. This number will be based on the type of business that you run, what your goals are, and also what level of competition there is in your industry.
  2. Determine the maximum amount that you want to pay per click. You can use keyword research tools such as Google AdWords Keyword Tool, SEMrush’s keyword magic tool, or Bing Ads Intelligence Tool to help determine this number.
  3. Research the cost of your keywords. You want to be sure a PPC campaign will be worth the investment for your business. Underspending is just as costly as overspending when it comes to PPC.

PPC advertisements are generally broken down by two main types: search or display. With search ads, you are paying to position yourself either before or after the organic results that appear when someone does an internet search. Display ads are going to be shown to potential customers who are already looking for a product or service like yours.

The last step in setting up a PPC campaign is choosing a set of keywords to target. If you have an established company name or term that customers know to look for, then it's crucial to always include this in your list of targeted keywords so that Google can find you more effectively. You can also utilize tools like Google Keyword Planner or SEMrush to discover keywords that fit your brand. And remember – create variations on these words/phrases because people may misspell them when searching online.

How to Measure the Success of Your Campaign

There are many ways to measure the success of your campaign. A good way is by measuring how long people spend on your site or how often they visit it. You can also use unique visitors, bounce rate, social shares, and conversions rates for this purpose.

Marketers will have a better idea of their campaign's success if they track more than just one metric – so try to mix up what you're tracking in order to get a full picture of what's happening. You have to ask yourself, what are you trying to accomplish? What does success look like for me? It's also important to know what each metric means. Clicks refer to the number of times someone clicks on your ad, while conversions are when someone makes a purchase or takes another desired action after clicking on your ad. The Click-Through Rate (CTR) is one of the most commonly utilized metrics. This is the number of people who clicked on your ad divided by the number of people who saw your ad. A good CTR usually indicates that people found your ad to be useful. However, conversions may be more valuable than clicks if your main goal is leads and revenue. To track conversion rates in Google AdWords, click on 'Tools' then 'Conversions.' You'll see how many people have converted.

There are lots of different metrics that determine whether or not an advertising campaign is successful – some more tangible than others! The truth is that there's no "one size fits all" metric when it comes to measuring success in marketing campaigns. It really depends on your business goals and objectives. Whatever you do though, make sure you set clear expectations with your team members so they know what needs work and why.

Common Mistakes People Make With Their PPC Campaigns

PPC is one of the most popular forms of advertising for marketers today. It provides a lot of advantages, but there are also many mistakes that people make with their PPC campaigns.

The first mistake that people typically make with their PPC campaigns is not enough research into keywords before they start bidding on them in order to get more conversions. Keywords can be expensive, so it's important to find ones that have high search volume and low competition levels so you don't waste your budget on bids you won't win or get any traffic from at all because your bid was too high.

Another mistake people typically make with their PPC campaigns is not knowing the difference between the types of campaigns. The difference between search and display are that each one targets a different audience depending on what marketing objective is being pursued. For example, if someone wants to increase sales then they might create an ad for their product using display media. If they want to be found in searches then they would use search strategies like Google AdWords. Also, keep in mind search ads tend to cost more per click than display ads.

Give It a Shot!

Running your first PPC campaign can be daunting if you are new to this, but it is also a great learning opportunity. If you're not getting enough traffic or leads from your ads, then you should consider running a different type of ad that better suits what people are searching for on Google and other search engines. It may also help to change up some settings in order to optimize your campaigns more effectively so they drive higher conversion rates. There are many ways you can change up your campaign until you find what works for you, but you’ll never know until you get in the game.

 

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