Integrated Marketing

Amplify By Bluegrass, 1 Year Later

John Young

November 11, 2021

John Young

November 11, 2021

One year ago, we implemented a unique, new, marketing solution called Amplify by Bluegrass. Since then we have helped many businesses increase their revenue and most of them have come back for more.

Amplify is an omnichannel marketing experience that includes all possible channels of communication and interaction with your customers, in one cohesive strategy.

Amplify Is the Future of Marketing

If you don’t have a full understanding of what an omnichannel marketing strategy is, it might not sound that different from what you have already been doing. After all, omnichannel is a relatively new term used in the field of marketing. People often confuse omnichannel with multichannel. Yes, there is a difference. Let me explain.

Multichannel marketing is when you use multiple tools or strategies to engage with your customers. For example, using both email and direct mail at the same time. The key difference between multichannel and omnichannel is that omnichannel requires that all of your communication channels are working together at the same time. With a multichannel approach, the message is sometimes altered, the time frame is often inconsistent, and the results are probably lacking. When using an omnichannel strategy, you are sharing the same message across multiple platforms, simultaneously to achieve the greatest results.

An omnichannel strategy is a great way to create uniformity in your marketing efforts. As you might have noticed, when using multiple channels at once, it's difficult for messages and results from one platform to have an effect on another--unless they are exactly alike!

A great way to get people's attention is with repetition. Ever heard of the Rule of 7? This old marketing rule states that a person will take action after hearing/seeing your message at least seven times. Though nowadays marketers say it can be even higher than before—and they're not wrong! The more someone sees your name, your ad, your offer, the better your odds are of acquiring a new customer. Don’t let your message be the one they forget.

 How Does Amplify By Bluegrass Work?

Amplify is a feature-rich technology that just so happens to benefit from a direct mail component. It combines the digital enhancements of an online campaign with the extreme readability of direct mail.

Amplify combines print with digital to deliver the following capabilities to our client’s campaigns:

Mail Tracking

With Amplify mail tracking, you can view the predicted date for mail delivery as well as actual arrival dates. This gives you the ability to prepare for new calls and online leads by knowing exactly when your mailing campaign is hitting mailboxes. Now you can ensure your Direct Mail is getting into customers’ hands and not getting lost within the postal system.

Informed Delivery

With Informed Delivery®, your mailing piece will be enhanced with a clickable full-color ad within the greyscale email preview sent by the United States Postal Service every morning. You will also be able to track where Informed Delivery® emails have been opened geographically.

Call Tracking

Get access to live updates and recordings of every call you’ve received as a result of your direct mail campaign. Capture demographics like name, address, phone number, and age. Use this information to add to your next mailing list, particularly when sending an EDDM mailer. The most useful information is knowing who is calling your business and what campaign led them there.

Online Follow-up

The ability to track when a customer browses your website but does not shop and/or complete a form is paramount. Then when the prospect leaves the client's website and browses elsewhere, even if it’s a competitor’s site, your ads show up directing them back to your website. Ads are shown through the Google network on over a million websites, including CNN.com and Dictionary.com, ensuring they won’t be able to forget you!

Social Media Follow-up

With the addition of social media follow-up through Facebook, you can take online follow-up to the next level. Keep your business in front of your prospects everywhere they go. This feature allows you to truly achieve maximum exposure to those people interested in your product or service. The number of users on Facebook is growing every day and now you can use that to your advantage!

SOCIALMatch

With SOCIALMatch we can now take your mailing list and match them with their Facebook and Instagram user accounts. Your target audience will see your ad on their Facebook & Instagram newsfeed BEFORE the mail piece even reaches mailboxes and without them even having to visit your website. This marketing tool is one of a kind and our clients love it.

LEADMatch

Receive a list of who came to your website from the mailing list and what actions they took. With LEADMATCH, you can mail to unique visitors who visited your website, even if they weren’t on the mailing list. Through this technology, you can point webpage visitors back to your mailing campaign or remarket to organic page visitors and treat this as a new audience acquisition tool. Here are some statistics to get excited about!

56% of customers visit a brand’s website after receiving direct mail marketing

90% of interested people will visit a website before calling

+96% will leave the website without taking action

74% increase in the chance that website visitors will convert after being retargeted with display ads

26% of customers will return to a site through retargeting

A Year Like Never Before

It has been a busy year here at Bluegrass, and that translates to our clients experiencing success in their businesses. We’ve mailed over 9 million pieces of mail for our clients in the last year, generated 617,438 leads, and received over 18 million impressions. One of our long-time clients in the aircraft sales industry saw an astounding 20% increase in sales after implementing Amplify by Bluegrass.

The numbers don’t lie. Omnichannel marketing is unmatched when it comes to getting the most results from your marketing efforts. Contact us today to chat about how Amplify can work for you!

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