September 10, 2014
Multi-channel marketing will cut through the noise during campaign season. Here are six ways to do so.
1. Direct Mail
Direct Mail is a powerful tool for the right job. It is a great way to reach new audiences and make sure your message gets seen. With a 100% open rate, postcards are a reliable effective tool in your messaging toolbox.
2. Interactive Email Campaigns
The prevalence of the mobile inbox has been one of the great shifts in modern marketing. Reach your audience in real time with efficient and effective messages delivered straight to your voters, no matter where they are.
3. Landing Pages
At Intersect Creative, the in-house creative arm of Bluegrass, our website design process is based on thorough consultations with clients through which we find solutions that will fit your campaign best. The sites can be strictly informative, or can collect constituent information and campaign donations.
4. Social Media
Facebook, Twitter, Instagram, YouTube, Google+, Tumblr, the list goes on and on. Leveraging social media as part of your campaign allows you to manage your platform and image instantaneously. You can also connect with constituents like never before. Effective social media campaigns should engage your constituents so they want to join the conversation.
5. Fundraising & Events
Potential donors need to feel unique and know that their contribution is appreciated and important. Having a partner that will sit side-by-side with you and define a strategy for your campaign is crucial. Bluegrass can provide the tools to make your direct mail fundraising campaign professional, personalized, and effective. These tools can ensure that your fundraising campaign meets the needs unique to your cause.
6. Data & List Management
Variable Data Printing (VDP) has created some pretty amazing ways to personalize your outreach messages. The sophistication of your marketing can grow in small steps, which is one of the benefits of VDP. Also, keeping up-to-date and accurate mailing and donor lists is a small but very important key to a successful campaign.