October 19, 2015
On vacation in New York City, Andy and his family craved Italian food. Andy’s smartphone search turned up several options. He first tried Luigi’s. Seconds passed after he tapped the site’s menu button. When the menu took too long to load, Andy moved to Antonio’s. Its site was fast and easy to use. Andy looked at the menu, studied the map and within minutes he and his family were on their way to dinner there.
Luigi lost business because his mobile user experience was slow and cranky while Antonio, whose site was nimble and quick, welcomed a hungry family of five. The example proves that it pays to have a mobile friendly website.
With the latest Google algorithm for search, websites that are not optimized for mobile use are getting dinged in the search rankings. A responsive website design is one way to ensure that your site is mobile friendly. Responsive design means that you have one website, not a separate desktop version and mobile version, that adjusts depending on what size of screen you are using.
Here are some other ways to capitalize on mobile-driven search:
Make it fit the need
People don’t interact with websites on their mobile devices the same way that they do a desktop. Study what users are doing on your mobile view and make it as easy as possible for them to find and use the information they need.
Make it simple
Don’t try to squash everything onto the small screen. Instead, make your mobile view a slimmed-down version of your desktop view, and include big chunky action buttons, surrounded by white space, so users aren’t sent off track by their fat fingers.
Make it functional
It takes a lot of forethought to make a mobile view work well. The design has to be visually clean, easy to read and simple to navigate. Make sure that your mobile view works on all sorts of devices and that it loads quickly and easily.